Caseificio San Leonardo protagonist of the #PizzaMadeInSalerno project.
Caseificio San Leonardo is participating in #PizzaMadeInSalerno, a digital project for territorial marketing and promotion of local gastronomic excellence. Pizza, the most well-known Italian product in the world and declined according to geographical peculiarities, becomes the tool to tell the story of a territory, with its artistic and landscape beauties, its gastronomic excellences and its food chain.
The skill of master pizza makers, of which Marco Di Pasquale is a worthy representative, becomes the filigree of the story, through which to bring out the beauty of a city and province with a strong tourist vocation, capable of attracting hundreds of thousands of visitors from all over the world every year.
The message of gastronomic and territorial promotion is realized with the support of modern communication tools:
- A special video in which images of pizza are married with those of the land
- A social media management activity that, based on a detailed editorial plan, aims to reach local, national and international audiences
- An in-depth focus(storytelling) on the producers of raw materials related to the universe of pizza made in Salerno
The project, conceived and implemented by Studio Stratego Marketing e Comunicazione in collaboration with Marco Di Pasquale and the chain of Pizzerias “Il Giardino degli Dei” , was realized thanks to the partnership with some companies, an expression of the excellence of the territory.
These include Caseificio San Leonardo, producer of mozzarella, a white cheese from the province of Salerno and an indispensable ingredient for a World Champion pizza.
