In its 34th year of activity, Caseificio San Leonardo renews its brand to affirm the values of genuineness, tradition, and Made in Italy that have always characterized its products, and to inaugurate a further step in its growth path that includes a new concept store and headquarters that will soon become the “Factory San Leonardo.”
The First outlet covered by the new look is the one in Fratte’s “O. Coppola” Square, which, in addition to the delicacies of Caseificio San Leonardo, will offer a careful selection of the food and wine excellence of the Salerno area. The new image, overseen by Stratego Group, and the new design and space concept of the stores, overseen by the architectural firm Pedone and Tomeo, will affect all stores in the city of Salerno in the coming months. This is an addition to the affirmative activity of the Caseificio San Leonardo brand, which was established in 1988 from an intuition of the late Don Mario La Marca.
“We are proud of this new path,” said Giacomo La Marca, owner of the Caseificio – The values are the same, passed down from our father to me and my brothers, centered on authenticity, tradition and Made in Salerno. To these values, we brothers belonging to the second generation have added the parameters of innovation and communication as indispensable means to spread the quality of our dairy products. Today, the restyling of the Brand and the new design of our Stores represent a fundamental step for us, always with a view to making our customers’ experience with our products as positive as possible.”
Over the years, Caseificio San Leonardo has transformed itself from a proximity store to a structured company, synonymous with quality, professionalism and dynamism, projecting itself into new concepts and winning parallel brands such as that of “Mozzarella Street Food,” opened about a year ago on Carmine Street. With eight outlets in the Salerno area and a production site located on San Leonardo Street in Salerno, the Salerno-based company strengthens its positioning in the city without neglecting the e-commerce active on its website and exports of its products worldwide, especially to England, Portugal and Switzerland, even reaching overseas to the United States.